BRAND CAMPAIGNS
The Wild World of College Football on ESPN
Led the development of ESPN’s season-long College Football brand campaign in partnership with Arts & Letters, creating a unified creative platform across Kickoff, College GameDay, the College Football Playoff, and the National Championship. The campaign helped deliver ESPN’s most-watched regular season since 2011, College GameDay’s most-watched season ever, and the most-watched CFP National Championship in 10 years.
Campaign Work
Kickoff • College GameDay • Lee Corso Tribute • CFP Awareness • National Championship
THE GREATEST STORY EVER PLAYED
Played a key role in developing and launching The Greatest Story Ever Played, ESPN's two-year College Football brand campaign created in partnership with Arts & Letters. Centered around the stories, traditions, and passion that make college football unique, the platform unified marketing across Kickoff, the Regular Season, College GameDay, the College Football Playoff, and the National Championship. The campaign helped expand ESPN's college football fan base among younger and more diverse audiences while increasing brand recognition and affinity.
Campaign Work
Kickoff #1 • Kickoff #2 • GameDay #1 • GameDay #2 • CFP #1 • CFP #2