EXPERIENTIAL & EVENTS
Created a Championship-Worthy Fan Experience
Led the development of a first-of-its-kind ESPN x College Football Playoff x WWE fan activation, creating an immersive championship entrance experience at CFP Fan Fest in Miami anchored by a custom ESPN x CFP x WWE Championship Title Belt. The activation engaged more than 3,300 fans on-site and generated nearly 20,000 impressions while extending across ESPN and WWE platforms through talent appearances, social content, and promotional integrations.
CFP Big Rings: Building a Championship Tradition
Led the development and execution of CFP Big Rings for three consecutive National Championships, creating a signature fan engagement moment centered around a larger-than-life championship ring that celebrates the title game across live events, social content, and studio programming. The 2026 activation generated 4.1M+ social impressions and 117K+ engagements, extending buzz well beyond game day and creating highly shareable moments for fans, athletes, and talent.
Lee Corso's Final College GameDay Show
To celebrate Lee Corso's final College GameDay appearance, we created six oversized Lee Corso head masks for a surprise on-air moment and fan photo experience. The activation became a memorable tribute to one of college football's most beloved icons, helping fans and talent alike celebrate Lee's legendary GameDay legacy.