Influencer Marketing & Social
CREATOR & INFLUENCER PARTNERSHIPS
Lead creator and influencer partnerships across ESPN's college football portfolio for five consecutive seasons, including College GameDay, the College Football Playoff, and the National Championship. Serve as the primary point of contact from strategy and content development through on-site execution and reporting, leveraging creators, athletes, and talent to extend reach, drive engagement, and connect with younger and more diverse audiences.
Creator Partnerships Include:
COLLEGE GAMEDAY SOCIAL SITE ANNOUNCEMENTS
Led College GameDay's weekly site announcement campaigns for five consecutive seasons, turning each location reveal into a highly anticipated social and fan moment. Through coordinated creative, social, and promotional efforts, the announcements generated conversation, engagement, and excitement around where the show was heading each week.
Recent Examples: