Consumer Products & Digital
College GameDay Merchandise Program
Led marketing strategy and execution for the College GameDay merchandise program in partnership with ESPN Consumer Products and The Home Depot, supporting product development, launch planning, and weekly retail activations throughout the season. The program averaged 90% sell-through by the end of each GameDay Saturday, with multiple schools setting or matching all-time single-day sales records.
Created the Digital Home of College GameDay
Led the development and launch of the official College GameDay website, creating a centralized destination for fans to access show information, talent, schedules, and content throughout the season.
Partnering across product, editorial, programming, social, and marketing teams, I helped shape the site's strategy and promotional plan, driving more than 1.1 million views in its first year and contributing to the most-watched season in College GameDay history.