Streaming & Subscriber Growth
Powering College Football’s Role in ESPN’s Direct-to-Consumer Launch
Led the College Football go-to-market strategy for ESPN’s direct-to-consumer launch and app redesign, overseeing creative, messaging, and paid media from Kickoff through the College Football Playoff National Championship. Helped establish College Football as a key driver of engagement and streaming activity across the platform during its launch year.
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Growing College Football’s Streaming Audience on ESPN+
Led the creative strategy and marketing execution for College Football on ESPN+, overseeing campaigns from Kickoff through the regular season, managing a $2M+ portion of ESPN’s off-channel media investment, while overseeing athlete and talent licensing across campaign creative. Helped drive ESPN+’s most-watched college football season ever while positioning the platform as a destination for exclusive games, conference coverage, and live events.
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