MUSIC PARTNERSHIPS
CFP x A$AP ROCKY: TURNING THE CFP INTO A CULTURAL MOMENT
Secured and led a marquee partnership with A$AP Rocky, debuting two new tracks across the CFP Semifinals and National Championship campaigns. Served as the cross-functional lead across the label, CFP, ESPN Music, PR, Social, Media, and Marketing teams, driving coordinated campaign, artist, and media amplification. The partnership generated $2.1M in earned media value on a $40K investment, helping position the CFP beyond sports and into culture.
CAMPAIGN TOUCHPOINTS
Press Coverage • Artist Social #1 • Artist Social #2 • Semifinal Spot • National Championship Spot
2025 ESPN College Football Music Anthem: dont wait run fast by mgk
Led the launch of ESPN's 2025 College Football music anthem, unveiling MGK's unreleased track Don't Wait Run Fast as the soundtrack to the season. The campaign debuted live on The Pat McAfee Show and expanded across SportsCenter, social, YouTube, and the ESPN App, supported by national media coverage including Billboard. The launch generated more than 200,000 engagements and helped drive excitement around the return of college football.
CAMPAIGN TOUCHPOINTS
Full Anthem • Pat McAfee Reveal • SportsCenter Feature • ESPN x MGK Social Collab • Billboard Coverage
COLLEGE GAMEDAY LIVE PERFORMANCE: LUKE COMBS & BAILEY ZIMMERMAN
Led the cross-functional strategy and execution for Luke Combs and Bailey Zimmerman's live College GameDay performance, partnering with Production, Music, and Atlantic Records to bring the SEC on ABC anthem Backup Plan to life. Coordinated artist integrations, promotional planning, and live-event execution across studio programming, PR, social, digital, and artist channels. The activation helped deliver the second-highest female audience in regular-season GameDay history (35%) while expanding reach among younger and more diverse audiences.
CAMPAIGN TOUCHPOINTS
Full Performance • Pat McAfee Show • Countdown to GameDay • Social Content • PR Coverage • Digital Content
CFP x Travis Scott: National Championship Halftime Moment
Partnered with Travis Scott to debut his new single “4x4” and a custom music video filmed atop Mercedes-Benz Stadium during halftime of the 2025 CFP National Championship. The integrated launch drove anticipation, social conversation, and earned media coverage, generating 58.8M+ Instagram reach, 4.1M+ likes, and features across Rolling Stone, Billboard, and Complex, reinforcing the CFP as a premier cultural moment.
CAMPAIGN TOUCHPOINTS
Full Performance • Social Coverage #1 • Social Coverage #2 • Rolling Stone • Billboard • Complex
CFP x Katy Perry & Alesso: National Championship Halftime Debut
Partnered with Katy Perry and Alesso to debut their new single and music video during halftime of the CFP National Championship, creating the most successful National Championship music moment to date. The campaign activated across 10+ international territories, reached 30M+ households, generated 7.6M+ social impressions, drove 90+ media stories, and delivered 339M+ total reach, ultimately trending #1 on Twitter and reinforcing the CFP as a premier music and culture platform.
CAMPAIGN TOUCHPOINTS